We believe in encouraging more women to participate in and follow sport; to push boundaries and have fun!
To this end BYKATHRYN is sponsoring and supporting female athletes in traditionally male dominated sports. We believe that there should be no boundaries to talent.
PETROLHEAD and Motorsport
BYKATHRYN sponsors female racing driver Jo Polley in the Mini 7 Championships to show our support of female racing drivers in general. With only 8% of UK Motorsport licence holders being female women still have a way to go to level the playing field.
The barrier to entry isn’t so much talent as opportunity, belief and alienation. BYKATHRYN took on the stereotype PETROLHEAD to show that it has a wider meaning and that stereotypes are there to be challenged.
Female fans are also increasing in number but brands are slow to recognise this. As a female formula 1 fan I was keen to start redressing that balance. If there are more sponsors aimed at women spectators then the sense of alienation diminishes. Like the great initiative THIS GIRL CAN as founder of BYKATHRYN I wanted to show that THIS BRAND DOES!
PADSTOW ROCKS teams up with Surfing England
BYKATHRYN is really proud to be an official Team England Sponsor with our PADSTOW ROCKS perfume for Surfing England’s Women’s Team. We will follow the top female surfers and their Olympic Journey, as they aim for Tokyo 2020.
With surfing set to make its debut at the Tokyo 2020 Olympics as an exhibition sport our surfers are being catapulted into the spotlight but are currently unfunded. Surfing is still seen to be a male sport but our women surfers are making a big splash and hopes are high next year.
Surfing England supports grass roots clubs all over the country with the aim of encouraging more and more girls and women to take part.
With a passion for females in sport, a motivation to inspire the next generation and a desire to support some of the top women in surfing we feel this partnership will help towards this goal.
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