Surfing England Official Sponsor of Team England 

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As one of five additional sports proposed by the Tokyo 2020 Organising Committee to bring more youthful and vibrant activities into the Olympic programme, surfing will be making its debut as an Olympic sport.

Over the next few months we will be following and supporting the Team England members of the British Women’s Surfing team as they compete to qualify for one of the hotly contested 20 surfing places.

As a thoroughly modern perfume brand,  BYKATHRYN aligns our perfumes with a vibe and an attitude, as opposed to traditionally aligning with fashion and celebrity. PADSTOW ROCKS perfume is for those who are easy going and effortlessly cool, sassy with a laid back attitude to life and is our ‘get out of town’ fragrance. It is this vibe and attitude that made PADSTOW ROCKS the perfect fit for Surfing England’s Women’s Team.

Katie said, “As an ex international sportswomen, I have been keen to get more female led brands into sponsoring sport as I believe this will create a trickle down effect, encouraging more women to get involved and ultimately get fit.” She added, “Traditionally there aren’t many female led or focused brands that back sport and this can be quite alienating to some women. With more and more women watching sport as well as getting involved, it seemed to me that not only do sportswomen need the funding, but I wanted to provide something for women as spectators too, that shows you can do sport and be feminine. The opportunity to support the Team England surfers in the British Women’s Surfing team is therefore absolutely perfect.”

Surfing England’s Operations Manager Hannah Brand said, “We are so excited by this new partnership – BYKATHRYN will enable some brilliant opportunities for our elite level female surfers & the effects will be significant in inspiring the next generation of girls coming through the ranks.”

The sponsorship programme will involve supporting the English female athletes in the British Surfing Team on their Olympic journey over the next 10 months as well as Surfing England events with prizes from the BYKATHRYN collection.

Good Luck to all the Team

Lucie Rose Donlan, Surfer and Model

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With the perfume and the brand posting on her own Instagram feed just before her entry into show. 

Katie said, “When we were searching for the ideal model for PADSTOW ROCKS, we needed someone who exuded the perfect beach chic vibe. Lucie just ticked every box with her mermaid looks, surfer spirit, her energy and cool, easy going and feminine vibe.”