I used to bottle a vibe. Now I’m exploring how to build one — from the inside out.

Perfume was my portal to wonder, confidence, and adventure: a sensory anchor that helped me feel a certain way. Over time, I got obsessed with a deeper question: why does feeling good work… and how do we make it reliable without props?

So BYKATHRYN is evolving from the science of fragrance to the science of wonder — made practical. Attention, mindset, nervous system basics, tiny practices, and the art of being human in a fast-moving AI world.

Feeling good isn’t fluff. It changes what you notice, what you choose, and what you become. In many ways, feeling good is a form of focus. Research keeps pointing the same way: wellbeing matters more than we were taught. The evidence is catching up with what we’ve always felt: feeling good is functional.

Same ethos. New medium. From scents to senses; from perfume to perception.

The Science of Wonder
The new luxury: feeling good on purpose.
Look for the good — and demonstrate how to notice it.

Attention is the new superpower. Aim it at the good in life and see what happens.