In 2024 we are delighted to continue into or 6th consecutive year in this fun partnership.

Jo has been the best PETROLHEAD Perfume Ambassador I could have wished for and she and the team are great to be involved with.

Jo particularly embodies the essence of why I designed PETROLHEAD Perfume in the beginning and she has been so generous in her approach to her racing and sponsors. Over the time we have developed a sincere friendship as well as a partnership.

Mini racing provides many thrills and spills and is such fun to watch – they are proper little pocket rockets! Like bumper cars on speed!

@jopolley76

In 2023 we partnered with Chloe Chong for the final race at Austin, Texas where the F1 Academy drivers competed alongside the Grand Prix schedule. Chloe's performance that weekend helped her and her fellow team mates at Prema Racing win the overall F1 Academy Series in its inaugural season

And in 2024 we continued that partnership as Chloe made her debut in the F4 Rokit Championships for JHR Developments Team.

Her car sported our new PETROLHEAD logo.

You can follow her and JHR on Instagram:

@chloechongracing

@jhrdevelopments

The BWRDC Gold Star Awards is an initiative to promote talented women in motorsport. There are now 3 categories - Senior, Junior and Volunteer . The awards are annual but are only awarded if the calibre of recipient is high enough.

BYKATHRYN & PETROLHEAD PERFUME are so excited to have been in partnership as product sponsor for Amy Riley as she drove for the Formula Woman Racing Team in 2022.

By partnering with Amy, I was been keen to demonstrate to other less obviously connected brands that motorsport sponsorship is a great opportunity to support talented women in sport in any way.

I met Amy at Silverstone where we were both lucky enough to have an opportunity to train on the Izone Simulator.

When I met Amy I immediately had her tagged as a bright star of the future. I wasn’t wrong!

Amy is now driving with her own team Valkarie Racing. You can follow her on Instagram @teamvalkyrie_racing

We collaborated with Lee Duncan of E Team Hard Racing to spread the PETROLHEAD perfume love wider into the Sim racing world.

As we say PETROLHEAD perfume is for all Petrolheads and we are keen to make it the goto perfume for ALL racing enthusiasts.

E Team Hard Racing worked with many of the Formula Women applicants getting in some training ahead of the 2023 selections .I love the synergy between the virtual and real worlds .And another example that motorsport, real or virtual , is where men and women can compete together.

It is great fun following Lee and E Team Hard and learn about the Esim racing world. You can follow them @eteamhardracing and @eth_leed80

In April 2022 we teamed up with Laura Cooledge and Laura Christmas aka Team Laura for their participation in the Clacton & Tendring Rally.

Team Laura drove the 14 stage event over two-days, across the surrounding lanes and villages in the Tendring and Clacton area. The event became the first rally in England to use the new ‘closed roads’ legislation in England in 2018 and in 2022, the rally went deep into the heart of the community, by having a seafront stage in Clacton on Saturday evening. The rally is an annual event as is also a round of the prestigious British Rally Championship. It is watched by thousands of spectators.